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| Home | Resources | Real Estate Guide | Why Print Ads Don't Work For Real Estate in South Maui By: Volker Weiss In years past, it was commonplace for real estate agents to tell their sellers at listing appointments that the home would be listed in the classified section of the local paper, and perhaps have a color ad in a local real estate guide. These print ads worked two ways - 1) they showed the seller that the agent had outlaid some cash and put forth an effort to market the property and 2) they got some calls from potential buyers, bringing on some fresh clients, whether the listing in question was the right property or not. But technology and the prolific use of the Internet has changed all that. Nowadays, the power of print ads to sell real estate has diminished and that fact is no different on the island of Maui. There are a few reasons why print ads specifically don't work for Maui, and more specifically, the areas of Kihei, Wailea and Makena. South Maui is not a large area and many parts can be seen and reached via car. Buyers visiting from other parts of the world want to drive around and view the gorgeous options in Maui. They don't want to sit down and look through lists of homes in the classified section of the paper. Some ads may not provide enough geographical information for the visiting buyer. If it's their first visit to Maui, they most definitely want to get out and about to see the various areas to see what neighborhood would be the right "fit." For one buyer, a condo over at Mana Kai in Kihei might be perfect. But another buyer may prefer to head south to Wailea and find their next home at the Wailea Beach Villas. A print ad won't really give a buyer with little knowledge of the area the information needed to really help guide the home search. Let's face it, today's buyers are visual and they like interaction. They want everything big, beautiful and in color. Ads in your basic newspaper won't cut it. But even a glossy magazine like the Maui Real Estate Property Guide can't create interaction with the buyers. Realizing the that, even the magazines are changing with the times; they've added online featured listings so the agents can increase the exposure of their listings. The internet is where it's at with real estate in South Maui. To sell homes in Kihei, Wailea and Makena, a real estate agent needs to get the listing out to the largest audience. And that audience can be found online. Today's buyers want the immediacy of the internet. They want to type in a few keywords and begin to see listings right away. They want to know they are looking at the latest, most up-to-date information. They can't get that feeling of immediate reward when looking at the print ads. Whether it's in the classified section or a colorful printed magazine full of Maui properties for sale, the buyers look and wonder if the information is current. Whether the prices have changed. Whether the home is still even for sale. Selling property in a tropical paradise such as Maui means providing sellers with the latest in marketing technology and prospects with the most recent information. Sellers expect their agents to utilize the internet and harness technology to help spread the word of their home for sale. They look to real estate professionals to suggest a marketing plan. It may include virtual tours. It may include holding open houses. It may include having the home staged by a professional decorator. But in this day and age, it rarely includes print ads. Here are some of the downsides to print ads: - Print ads are costly and don't provide a return on that investment. - Print ads are viewed by fewer people. A smaller audience means a smaller target market of potential buyers being reached. - Print ads aren't timely. They are printed up daily, weekly or worse - monthly! The information in print ads can be old and out-of-date. - Print ads have space constraints. Words are truncated or abbreviated to the point where you need a real estate glossary to determine what is being said. Few or no pictures are included. They provide little to no relevant information to interested buyers. - Print ads are difficult to search through. A buyer will have to flip through the whole Maui Real Estate Property Guide in order to get to a particular listing. And even then, it may be missed amongst the other ads. They are just not as search-friendly as online real estate options are. Article Source: Articles Engine Volker Weiss - Maui Realtor(R/S) specialist focusing on Maui oceanfront property. Make your vacation last forever, check out Maui, Hawaii Real Estate. For immediate help call VW directly at 888.572.6888 |